Google wants its next search to be more “visual, snackable, personal, and human”

  • Additional Wall Street Journal coverage of Magi added

Update, May 6, 2023:

Tea wall street journal also reports on “Project Magi,” which aims to make Google search more “visual, snackable, personal, and human.” It moves further away from Google’s traditional “10 blue links” strategy. The new search is intended to be especially helpful when there is “no right answer”.

In addition to ChatGPT, Google’s business model is being threatened by search and content features in apps such as TikTok and Instagram, which offer life advice or restaurant recommendations. According to an internal Google document obtained by the WSJ, the number of active traditional websites has stagnated in recent years.

One of Google’s goals is to incorporate more social media content into its search results. The internal document says Google needs to “refine” its definition of trustworthy content. To build trust in content, Google wants to provide attribution and literacy tools, according to the document.


Original post from 17. April 2023:

“Search Wars”: Google’s “Project Magi” to roll out in May

Samsung is considering Bing as its default browser, putting more pressure on Google as it sprints into the future of search with Project Magi.

Project Magi is Google’s project for the near future of the search engine, reports the New York Times after seeing internal documents. More than 160 employees are said to be working full-time on Magi, which aims to integrate new AI features into the existing search engine.

Magi update for Google search coming in May

It is not clear from the NYT report what exactly Google is planning to do with Magi. What is clear is that Magi will be an update to the existing search that will not jeopardize the advertising business with search ads. At the same time, it will make the search engine capable of dialog in the style of a chatbot. After the Magi update, Google Search will be able to answer code questions and have code capabilities, for example.

The Magi update will initially be rolled out to one million users in the US. The first features will be introduced in May, with more to follow in the fall.


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