Enterprise customers can now customize Adobe’s generative AI, Firefly


Last updated June 8, 2023:

Adobe has unveiled Firefly for Enterprise, a platform that allows companies to train its generative AI model with their brand assets. Announced at Adobe Summit, the offering enables employees to generate images or text from text-based descriptions for marketing, social media and corporate presentations.

Available through Adobe’s Creative Cloud, Express or standalone applications, Firefly can be integrated directly into an organization’s ecosystem. Pricing and a release date for Firefly for enterprise have not yet been announced.

Original post from April 21, 2023:


Adobe enters the AI ​​game with the aim of making text to graphics a reality

Currently in beta, Adobe Firefly is billed as the ultimate AI solution for creators, allowing them to bring whatever is in their heads to life.

One of the biggest pitfalls of AI image generators like Midjourney and DALL-E is that they cannot handle text. If you need a logo for your business or a graphic, this can make it somewhat limited. While you can create logos and other designs, they usually require minor editing in Photoshop. Adobe aims to change this.

The first Firefly model creates high-quality images and text effects in the same way that other generators do.

Similar to other generative AI models, Adobe Firefly can generate images of different objects and in different styles. | Picture: Adobe

The difference here is that Firefly will be trained on different models to generate a more diverse range of images.

There is also a text-effect feature allowing users to create text in an array of different patterns and colors such as flames or animals, though this is fairly basic for now.


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