Apple may use Baidu’s generative AI for iPhones in China


Apple is in preliminary talks with Baidu about using the Chinese company’s generative AI technology in its devices in China. Apple has already been in talks with Google and OpenAI about using their technology for its mobile AI capabilities, but their models are not available in China. The company needs a local provider of generative AI models, as China requires AI models to be vetted by its Cyberspace Administration and comply with policy guidelines. Samsung’s latest Galaxy smartphone uses Google Gemini outside China and Baidu Ernie in China for some generative AI capabilities. Apple already stores its data in China in a cloud operated by a government partner to comply with local customer data storage laws.

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Online journalist Matthias is the co-founder and publisher of THE DECODER. He believes that artificial intelligence will fundamentally change the relationship between humans and computers.

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